A corporate identity manual is an informative booklet that contains all your company’s branding rules. These set of rules should be constantly adhered to when designing any marketing or branding related items. The following sections are generally covered when we conduct your corporate identity manual development;
- Company Logo Design
- This section covers the proper use of the company logo as well as the meaning that the logo conveys
- Corporate colours
- Covers the colour codes (Hexadecimal, RGB and CMYK) for screen and print
- Typefaces
- Approved company fonts and styles for all documents and marketing related items
- Graphic Elements
- Shapes and vectors that are used in conjunction with other elements to create a distinct and recognizable image for your company
- Corporate Stationery
- These would include business cards, letterheads, envelopes, corporate folders, compliment slips and calendars
- Signage and Livery
- This section would include specifications for vehicle branding, outdoor signage, indoor signage and building flags
- Publications and Adverts
- Specifications for brochures, flyers, posters, banners, gazebos and newsletters
- Promotional Items
- Rules for branding on USBs, pens, diaries, apparel and other promotional items
- Multimedia
- Specifications for email signatures, e-news letters, compact disks and websites
In conclusion, your corporate identity manual development should contain a set of rules that internal and external staff should follow in order to ensure that your brand identity is maintained and kept constant across all marketing mediums.
