What is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?
Search Engine Marketing is more like the paid version of Search Engine Optimization with a bit more features and benefits. SEM comprises of a wide variety of products that are based on a “pay per click” model. To name a few;
Setting up a pay per click ad is not as simple as one may think. Search engines still favor pay per click ads that are relevant to a user’s search. The quality of a pay per click ad can significantly reduce the cost that an advertiser would pay and it will also increase your ad rank (how you would rank among your competitors who are running similar ads).
There are many forms of search engine marketing. At OV Graphics, we are equipped to assist you with the right type of search engine marketing that would yield the highest return on investment. Our Search engine marketing services cover;