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Digital Marketing and SEO

Making sure that you get the most out of the web

Why are digital marketing and Search Engine Optimization (SEO) so important? It’s because they are not only fast growing marketing tools, but also set in replacing most traditional forms of marketing altogether. The price of a digital marketing campaign will decrease as it becomes more and more popular.

The reason why digital marketing is growing rapidly is because it is more faster, practical and streamlined compared to conventional marketing. The list of digital marketing and SEO techniques are exhaustive. We have made sure that we offer the most impactful and cost effective digital marketing and SEO services.

Search Engine Marketing (SEM)

In an increasingly competitive marketplace, search engine marketing can be an effective way to reach your potential clients online. Search Engine Marketing is a paid service offered by search engines. There are various products ranging from search ads to display ads and video ads.

Social Media Marketing

Social Media Marketing is a great way to create and share content on platforms that are in use daily by individuals from different demographics around the globe. This specific type of marketing is not as simple as just posting content or images. It requires an in depth analysis of your market. The campaigns created need to target the audience that is most likely to follow your call to action.

Digital Marketing Social Media

Search Engine Optimization

Search Engine Optimization Audit

Website Audit

We analyze your website and locate areas of optimization improvement. This audit helps you determine why your site is under-performing.

Search Engine Optimization competitor analysis

Competitor Analysis

We take a look at your competitor’s strategy and help you produce a better one. A strong strategy is key to your website’s success.

Search Engine Optimization link building

Link Building

By far the most challenging factor of SEO but still the most important component. We focus on building good quality links rather than quantity.

Search Engine Optimization content creation

Content Creation

We help you write keyword driven content for your website. This helps search engines determine how relevant your pages are to a keyword.

Digital Marketing - Strategy Creation

Prior to carrying out any form of digital marketing, a comprehensive analysis has to be done to identify;

  • Customer persona: who are your customers and how can they be targeted using digital marketing
  • Competitor analysis: what are your competitors doing within this space
  • Objectives: what do you intend to achieve with this type of marketing e.g. more sales, brand development etc.
  • ROI: estimated return on investment from your marketing campaigns

Your digital strategy should also include activities over an extended period of time. this time plan should also include milestones and measurable goals. Let us help you plan and implement your strategy.