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Quick and Simple Explanation of an SSL Certificate

What are SSL Certificates?

SSL Certificates were once a paid luxury for small businesses but have now become a necessity. An SSL certificate ensures that your visitor’s sensitive data is transferred over a secure connection with end-to-end encryption, preventing cyber criminals from stealing precious data that moves between your web server and your visitor’s browser.

You may be thinking that “This only applies to e-commerce sites” but precious data also refers to email addresses or sensitive messages that your clients send you via your contact form.

Why are SSL Certificates Important?

Apart from security, SSL certificates have other amazing benefits. SSL certificates create credibility for your business and customer trust. They also have Search Engine Optimization benefits and can improve your ranking on search engines. We have seen, first hand, the benefits of SSL certificates with our very own site. After installing our SSL certificate we saw an improvement in website hits in only two days! Search engines favor secure websites which could give you an advantage over your competitors.

How much does an SSL Certificate cost?

At one point in time, SSL certificates had to be purchased and renewed on an annual basis from a reputable certificate provider. As a small business owner, you may not be able to afford an SSL certificate considering the fact that you still need to cover your hosting, domain and website design and development costs. We’re here to let you know that you can get your SSL certificate for FREE! We offer SSL certificates with ALL our website packages.

You can also get your SSL certificate for FREE from a service provider such as LetsEncrypt or through a CDN provider such as CloudFlare. Look out for our next blog tutorial with a detailed approach on how to obtain and install your free SSL certificate even if you have purchased shared hosting.


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