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Search Engine Optimization

What is Search Engine Optimization?

Pay per click and social media marketing can be costly. Search Engine Optimization is set of procedures and good practices that enable your website to rank high in search engine results. This could generate free traffic to your site. An example of a search engine would be Google or Bing.

A search engine uses a complex algorithm (a very well kept secret) to determine if a website is relevant to a search engine user’s queries.

There are a number of factors that determine the relevance of your website;
  • The amount of times a certain keyword appears in your website page
  • Amount of good quality relevant links to your website
    • Other trusted web pages like blogs and social media platforms need to link back to your site
  • The readability and user experience of your website
    • Search engines monitor how long users spend on your site. The longer a user spends time engaging with your website, the higher your ranking. You need to ensure that your content is displayed in a very appealing manner and is easy to read.
  • Time it takes for your web page to load
    • Quick loading pages get higher rankings
  • Mobile version
    • Your website needs to be easily readable on mobile phones. This is accomplished through a costly separate mobile website or by designing your desktop website to be responsive. Google also favors websites with accelerated mobile pages (AMP)
  • End to end encryption
    • Having an SSL certificate is also known to boost rankings. Website visitors can browse with an ease of mind knowing that they’re safe.

These are just some of the well known secrets for optimizing your website. The overall focus of optimizing your website should be user experience and relevancy. Keeping to this focus area will ensure that your website does not get blacklisted for black-hat SEO techniques.

Search Engine Optimization Services

SEO Audit

A great place to start

A Search Engine Optimization audit will ensure that we identify areas of improvement in your existing website. This is also done prior to developing an SEO strategy. Get a free audit from us today!

Backlink Building

Creating good quality links

A major factor of search engine optimization is the amount of good quality links to your website. Good quality links are generally websites with relevant content such as blog articles or relevant social media posts from trusted pages.

Content Creation

The right amount of keywords

The contents of your web page should consist of just the right amount of relevant targeted keywords. Too little and your page may rank low. Too much and your page may be penalized. We have the right formula. Let us take care of your content.

Competitor Analysis

Are your competitors ranking higher?

We take a look at what your competitors are doing and help you develop a strategy that will enable your pages to rank higher. We compile a comprehensive long term strategy that will enable your website to rank higher for longer.

Search Engine Optimization
Some Benefits of

Search Engine Optimization

  • Get higher rankings without spending on digital marketing
  • Drive more traffic to your website
  • Convert larger volumes of traffic to sales
  • Keep ahead of your competitors in the digital space

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