In current times, websites are no longer considered to be a luxury. What’s the point of having a fancy website if only your friends and family know about it? When conducting your website design and development, you need to consider the impact that it would have on your business. We’ve highlighted a few important factors to consider and how to go about driving website sales.
Firstly, this article is written for small business owners who are looking to boost sales and brand recognition through an online presence. You don’t necessarily have to be familiar with coding or website design itself. These focus points should be used as a guideline when you eventually select a web designer to do your website.
Think of this as a brief guideline that will ensure that you get the most out of your website with no half done jobs. This is to help you make sure that your web designer does not take advantage of you 🙂 .
Choosing the right website platform for website sales
Being a small business owner, you probably have a limited budget to work with. At this point, you can’t afford to spend large amounts on complex websites.
We recommend going the WordPress route. WordPress is the most popular content management system in the world. Using WordPress as your content management system will enable you to;
- Edit your website yourself through an easy to use dashboard and save on website editing costs
- Choose from a wide variety of free or paid plugins that will enable your website to do spectacular things such as;
- Online booking calendars
- Personalized contact forms
- Live chat functionality and more
- Save money on search engine optimization since WordPress is search engine friendly (there are also free optimization plugins you could use with basic SEO features)
- Great blogging capabilities
- Tons of pre-made themes to choose from saving you money and time getting your own theme designed from scratch
- Easily convert to an online shop and increase website sales
If you’re tech savvy, then creating your own website on WordPress is easy. WordPress is free!
Getting your website found
Getting your website found or website optimization can be very expensive but it can also yield a good return on investment. Being a small business owner, you would not necessarily have the funds to go all out in the beginning so here are a few tips;
- Make sure your website is indexed – Search engines need to know that your site exists. you can submit your site for indexing yourself or ask your designer to make sure that its indexed.
- Using keywords and alt tags – If you’re an event equipment hiring company for example then your web pages need to contain the right amount of keywords related to your business. For example – “cutlery hire”, “stage and lighting hire”, “event equipment hire”. Before choosing the right keywords, your web developer needs to research keyword related to your industry and choose keywords with high potential search rates. Alt tags are basically used to describe the images on your website. Make sure that all your images have descriptive alt tags. Once this is done, get a free SEO audit report from us to make double sure that everything is in order.
- Sitemaps – make sure that your website has a sitemap. This will get your website indexed quicker.
- Blog articles – create blog articles on your website and share them on other sites. This helps with link building. Make sure that the articles you write have internal links. We’ll write an article about internal links soon so watch out for this.
- Social Media Pages – create social media pages and have your website link to these pages. Internal links are good but you need to have a good balance between internal and external links. This is a good practice for SEO and website design.
Driving traffic to your website
New websites are generally difficult to find. Sometimes you need to give potential visitors a push to get things going. The list below shows a few things that you can try to start driving traffic to your site;
- Create social media posts that link to your page
- Create interesting blog articles related to your business that link back to your page. Share these pages on popular social media platforms
- Use your free Google Adwords Credit – new Adwords users can get up to R600 free advertising credit on google. Don’t miss out on this
- Run a few competitions on social media – example: “Share and like this post and you could win a R300 voucher”
- Run small budget social media campaigns
- If you don’t have enough to start an online shop then drive website sales through social media
These basic tips will help you get your website off the ground so you can start driving sales. If you have found this article to be helpful, please comment and let us know what you think. Also feel free to ad in any tips of your own.